Julia Ershova

This serif typeface was designed to be simple and neutral on text sizes, there descender proportions are short and the x-height is large. The lowercase italics contain different structure from roman characters, but the most differentiation detail is the fact the ascender and descender strokes don’t contain serifs. Italics characters are slightly more narrow and condensed than roman letterforms.

Mauren is a serif typeface inspired by the beauty of classic serif and calligraphic style, fused with modern appeal to blend with modern needs.

Ranging from thin to black with italics, Mauren offers many possibilities to be applied in many graphic or editorial projects. The lighter weights are suitable for short paragraph, and the heavier weights are perfect for headlines, perfectly suitable for display purpose such as branding, editorial, book covers, and packaging.

Mauren has extended latin character set that supports 200+ latin-based languages.

Loretta is an elegant contemporary serif typeface for body text. It has roots in expressive calligraphic motions, compelled into stable typographic shapes. Loretta is perfect for editorial use in books and on the web because it has low contrast and open shapes that give it ideal legibility. The italic is vibrant and complements the regular with style.

Loretta is an elegant contemporary serif typeface for body text. It has roots in expressive calligraphic motions, compelled into stable typographic shapes. Loretta is perfect for editorial use in books and on the web because it has low contrast and open shapes that give it ideal legibility. The italic is vibrant and complements the regular with style.

Sun is a family of compact typefaces closer to old industrial-style American newspaper headlines than to Luc(as)’s other designs. The fonts also work in text, and have been used for corporate identity and editorial projects for more than two decades now.

Protofo is a modern-humanist sans-serif with characters that features various geometric shapes — from square, round and triangle. Protofo comes in 16 styles — upright and italic — from thin to black with each equipped with features such as localized, ligature, fraction, ordinal, superscript, numerator, nominator, subscript, proportional and tabular numerals.

Protofo is also equipped with extended latin letters which can represent multi languages so making it perfect for any kind of project (display, editorial, web, interface, app, etc).

In 2011, while tutoring an exercise on Slab Serifs, Josema discovered Robert Thorne’s work for Thorowgood. Specifically, he was fascinated by the extraordinary density of the 6-line Egyptian Pica from 1820-21.

As a simple exercise, he wanted to test the limits of readability within the context of a contemporary alphabet. Rothwood Ultra is the result of this experiment.

As a way of developing the series, he found it interesting to go to the opposite end of the spectrum and discover how to evolve the extra-black Ultra’s DNA into a super lightweight model. The Hairline and Thin styles are her slim sisters. 

The third challenge has been the creation of the text version. Light, Book, DemiBold and Bold, including italics and Small Caps close the Rothwood cycle for editorial use.